EPIC Hearing Healthcare Expands Hearing Health Awareness Campaign
POMONA, Calif., April 13, 2015 – EPIC Hearing Healthcare has expanded the reach of its Listen Hear! public education initiative by participating in Media Planet’s hearing and visual health education campaign. This campaign aims to provide hope to those living with hearing impairment, while educating the greater population on what can be done to maintain healthy hearing.
In support of the campaign, EPIC joined respected hearing organizations, companies and celebrities to supply content for a “Vision & Hearing Health” educational supplement designed to motivate readers to take action. The supplement appeared in 450,000 copies of USA Today (1.3 million readership) and reached thousands more online through Media Planet’s “Future of Personal Health” series. Co-contributors included the American Speech Language Hearing Association, Hearing Loss Association of America (HLAA), the Starkey Hearing Foundation, and Seattle Seahawks fullback Derrick Coleman and actress Marlee Matlin – both of whom suffer from hearing loss.
“EPIC’s participation in the Media Planet hearing health awareness campaign complements our existing efforts to raise awareness about hearing loss risks, prevention and treatment,” said Brad Volkmer, president and CEO, EPIC Hearing Healthcare. Through its Listen Hear! public education initiative, EPIC works to help employers and employees understand the impact of untreated hearing loss, so they “listen up” and take steps now to address and treat hearing loss, and to safeguard healthy hearing for the future.
EPIC supplied insights from its Listen Hear! national employee survey for the supplement, demonstrating that untreated hearing loss is common and costly on the job. According to the survey, more than one third of U.S. employees suspect a hearing problem, but have not sought treatment – and almost all admit that their untreated hearing loss impacts them at work. “We encourage hearing health education advocates to link to the news story as a way to spread the word about the urgency of supporting employees in seeking hearing loss evaluation and treatment,” said Volkmer.
Employers and employees can request free print copies of the educational supplement and take advantage of other free educational resources available through the Listen Hear! education initiative at epichearing.com/listenhear.
ABOUT EPIC HEARING HEALTHCARE
Founded in 1997, EPIC Hearing Healthcare (EPIC) is the first in the country to provide access to hearing care as an ancillary or specialty benefit. With its extensive network of audiologists and hearing healthcare physicians, and distribution relationships with major hearing aid technology manufacturers, EPIC is now the national leader in hearing healthcare, and the only organization to offer hearing as a fully insured indemnity plan. More information is available at EPICHearing.com.
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